China listed in Hong Kong after the United States, Eagle overall layout is like this:
First, the retail industry based Gome, second, Eagle Real Estate. Gome has 28 branches located in 41 cities, accounting for
Home Appliances Industry share of around 4%, 20% of the country into the city, the existing listing is one of the more mature segments of 13 to 65%. There are 15 branches in Eagle's investment, not public, it is because you want to give investors the best things, when the development has not yet entered the stage of sustainable development and stability, I should not be handed over to them.
20 century early 21st century, Beijing real estate is at a peak, with the Beijing real estate market matures and the professionalism of real estate development, good projects, good business must stand out in the competition in order to become the minds of consumers the brand, which brand will become the project's competitive advantage, creating a virtuous circle. Some projects are playing a brand in order to obtain good results, such as the new home Wanquan new, spring Guanghua.
Huang is an old estate, and his first project was started in 1996. Huang Guangyu of GOME Electrical Appliances aircraft carrier called the Chinese home appliance retail industry, is growing very fast, but his real estate business is not big in big strides. When we all think a lot of money when the real estate, Huang Guangyu has stood good time does not make money. 1998 to 2003 was the golden age of real estate development. After that, the real estate development costs increased sharply, most easy money era is past.
Huang Guangyu repeatedly stressed that he chose to enter the real estate industry, more attention is not the market environment, but the Group's business restructuring. He said this:
We first consider the sustainable development of enterprise and risk control, how much profit is not the most important.
We enter the real estate, fancy is the complementary effect, not a "real estate is to make money" as a basis for decision making, it can be said that the fundamental business.
Huang Guangyu think he did real estate and other real estate people to do different.
From real estate and want to made in this industry what, including choice of location, design ideas and advocacy of the idea that we are not the same. I do real estate investment, I would like to choose who is also the investment in our house, I will not when speculators.
Short-term speculation is not my purpose, if so I will not vote in real estate. What I like is long-term stable development.
In real estate, Huang Guangyu want to achieve what kind of scale it, his interview in 2004 said:
Our layout is to real estate as our second industry can really expand and truly become the enterprise with certain scale, as a long-term development planning. As to what extent, difficult to predict, but given the chance, we will not slow down, will do soon, or see the country out of Beijing after the U.S. growth rate it!
Started to brand Gome Huang Guangyu to the "puerile" model is also applied to real estate projects. Pengrunjiayuan is Huang Guangyu made the first real estate project. Pengrunjiayuan opened, the newspaper played Wuzhe tickets sales special room with prizes. Huang Guangyu said this:
That is engaged in several promotions. To draw out a total of more than a dozen suites. Such as selling 100 sets, all to draw, the first prize of a suite hit half price, there are tickets, . Such behavior in business is to increase awareness, raise impact, companies will make more profit out of this is normal.
May be personality dictates, Huang Guangyu of the short-term profit of the business practices do not agree.